The Company


Krishishetra Ltd acts as a bridge between the farmers and the common market. The company aims to wipe out the unusual costs and business exploitation of farmers. We associate with farmers along with some financial institutions to ensure the social as well as economic advantages of both entities. We help farmers in protecting their crops and reducing their post-harvest deprivation to improve the food quality as well as their stature in our society.

The company holds a strong presence in offering commodities and collateral management services. Krishishetra is governed by experienced board members managed by skilled professionals and experts in every section they are serving for. The company has been established to offer end-to-end solutions for farmers and their commodities to experience the best in every aspect.

Our Vision

With a vision to provide end-to-end solutions for the entire agricultural business ecosystem. We are here to be the most trusted and finest solution provider by delivering value to stakeholders such as customers, farmers, banks, and financial organizations associated with it.

Our Mission

We have a mission to improve the stature of the farmers and their agricultural business in our society. We are here with the finest post-harvest Infrastructural facilities that can help in making it successful.

Our Values

During every project execution, we keep the values in our mind and soul to provide you the excellent services.
  • Integrity
  • Teamwork
  • Honesty & Transparency
  • Corporate Citizenship
  • Customer-Centric Approach
  • Professionalism
  • Innovation
  • Pro-active Performance

Founder and CEO

Vivek Reddy has expertise in Technology, Agriculture Warehousing, and Management. He has been bridging the gaps between these functions and organizations that pool for success.

He has the ability to harness the power of the right technology, team structure, personal and professional work ethics to deliver successful projects. It has made him an expert solution provider for technology solutions.

With over 12 years of experience in the agricultural industry, he manages several projects within the Organization, Develops technology, Security, strategy, and ensures timely delivery of solutions.

His earlier experience includes managing full-scale project life cycle development in various designations at organizations in the domain of civil contracting and mechanical engineering.

He has been influential in providing seamless integration of technology with a focus on security aspects to prevent fraud and malpractices of the warehousing industry.

Starting as a foot soldier, he transitioned into the roles of leading large-scale teams across various geographical locations as a stakeholder. His work stints in the warehousing space with leading companies embrace providing end-to-end planning, execution of deliverables for large-scale Organizations, PSUs, Govt, and NGOs.

Vivek holds an engineering degree in mechanical stream. His farming background helped him develop an association with the agricultural domain and warehousing. He understands that preserving agricultural products will be the root cause for ensuring the procurement price for the farming fraternity.

Vivek Reddy Mali


Mr. G Ranga Reddy

Zonal Head, Warehousing

Mr. G Ranga Reddy has been managing the Business Development and Operations of Krishi Connect in the South zone as the Zonal Head.


Shyam Rastogi

AVP, Banking & Corporate Relationship

Shyam Rastogi is a self-motivated and result-oriented professional with more than 16 years of experience in administration, strategic planning, sales, and marketing operations.


Sudhakar Rai

AVP, e-Auction

Mr. Sudhakar Rai has more than 18yearsof experience in the direct agricultural commodities market and supply chain management; He has completed his graduation in commerce from Delhi University


Ramesh K Raju

Head Marcom

Ramesh’s digital enablement business endeavor is an outcome of his 24 years of work stints across industry sectors including global MNCs in corporate communications, Content management solutions, Intellectual property, branding, and public relations.